Beautiful people

Beautiful people, This project is a visual review on the definition of beauty in Iran’s today society. More specifically it studies the formation of new narcissism associated with this beauty.
Iran, with its contradictory amalgam of tradition and youth desires has become a land of extreme changes and imitations. Large cities are mostly under the influence of American capitalism. A considerable fraction of the young society imitates American super stars and celebrities. Iran has word’s rank 7 in cosmetic consumption and the nose job operation in this country is 7 times more than United States.

Where does this longing for being prettier come from? Is it a social problem? Searching for identity? A cultural struggle? From what direction this narcissism is targeting individuals? The prominent presence of social networks such as facebook and Instagram neutralizing physical borders along with a new version of global consumerism paves the road for a “prettier” display of users not only in Iran but all over the globe. Spending enough time on virtual networks, I realized that Instagram is naturally a good fit for a portrayal display. For a large number of Iranian users it is a place to re-display themselves.Selfies consist mostly of botoxed lips, barby shaped noses and augmented cheeks. This borderless virtual space becomes the dreamland, the utopia where its every “like” fills them with ultimate happiness.

I have been focused on the new ever-changing generation for the last few years. Their inspiration and definition of global culture is the subject of my last collection.